lakmē

lip love range

cost per view -

₹ 0.9

engagement rate -

7.56 %

an unconventional IP for lakmē lip love range was to be introduced, is how we came up with ‘ the lip game ‘. a one of its kind campaign with a 6 seconds teaser with no active product integration but a CTA to watch the reel revealing the details. this strategy by TIST commenced a chatter about not just the range but also the content alignment.

watch content

urbanic

london launch

cost per view -

₹ 0.63

engagement rate -

6.00 %

urbanic's new collection launches at its home base in London, combining TIST’s speed, precision and efficiency with the influence of UK-based creators. a fast-paced execution planned by our team to drive buzz through local influencer partnerships, and content cohesive to their profiles, maximizing visibility and engagement in the UK market and positioning the premium quality offered by urbanic.

watch content

dove

hair serum

cost per view -

₹ 0.85

engagement rate -

4.67 %

a campaign idea, ‘ step out with dove ‘ articulated for dove’s newest launch of the hair care range. we executed to find a perfect balance between seamless integration and intriguing narrative for a creative output and to be able to position this as one of the essentials in our target market.

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lakmē

glycolic facewash

cost per view -

₹ 1.2

engagement rate -

12.00 %

a launch campaign for lakmē glycolic illuminate facewash strategised for the highest relevant engagement in lakmē's skincare category. our strategy of the campaign focused on aspirational positioning, aligning with the product’s luxurious gold packaging and the sheen it delivers, ensuring maximum visibility and impact - visually & statistically.

watch content

michael kors

parker bag

cost per view -

₹ 0.85

engagement rate -

6.32 %

a global launch of the parker bag, executed by TIST in India only with the premium most set of creators to convey the travel efficiency and visibility in the right target audience.

watch content

st.ives

cleansing range

cost per view -

₹ 1.0

engagement rate -

5.49 %

a campaign where we brought LA to India with the visuals, integration and the color palette of the content. a creative campaign with storytelling and a seamless blend of brand plug-in.

watch content

lakmē

hyaluronic dewy range

cost per view -

₹ 0.9

engagement rate -

7.50 %

an IP, hydration decoded created for the launch of an immensely hydrating range of lakmē. a rare combination of deliverables along with a reel conveyed the product efficacy visually & verbally.

watch content

lakmē

Radiance Revealed

cost per view -

₹ 0.85

engagement rate -

8.25 %

the objective for us was to create a remarkable IP for the range, designated to be radiance revealed by TIST. we brainstormed creators to highlight the key ingredient, driving credibility and relevant engagement, catering to the brand image of lakmē, keeping strategy as an excellent mix of relatable narrative, engaging hooks and polished visuals.

watch content

pond's

youthful age miracle

cost per view -

₹ 0.75

engagement rate -

6.50 %

the pond’s youthful miracle campaign educated consumers about hexyl-retinol through visually engaging yet informative content. we simplified the science behind the ingredient partnering with the right influencers to derive genuine awareness and make the re-launch of the range - talk of the town.

watch content

plum

UGC campaign

cost per view -

₹ 0.6

engagement rate -

5.23 %

plum is a brand with a unique chemistry, and our aim was to convey the same. we kept the ideation authentic, creative, engaging yet organic and cohesive to each creator to portray it efficiently and in the best light.

watch content

rexona

roll-on deodorants

cost per view -

₹ 0.3

engagement rate -

6.56 %

the product range that is only spoken about basis the relevance, and that was exactly the brief for rexona roll-on deodorants. we created content that is in the moment, relatable and portrays it as a lifestyle choice for all the right reasons.

watch content

lakmē

lumi lit range

cost per view -

₹ 0.7

engagement rate -

5.00 %

a quick campaign executed in a span of 8 days for a unique skincare x makeup range of lakmē to bring in visibility of the products to amp up the festive look.

watch content

pond's

detan facewash

cost per view -

₹ 0.3

engagement rate -

9.34 %

to portray the product as the last minute saviour for tan during the festive season, our campaign strategy brought in brand awareness and relevant engagement along with visuals that best align with the brand and creators.

watch content

lakmē

lip love range

cost per view -

₹ 0.9

engagement rate -

7.56 %

an unconventional IP for lakmē lip love range was to be introduced, is how we came up with ‘ the lip game ‘. a one of its kind campaign with a 6 seconds teaser with no active product integration but a CTA to watch the reel revealing the details. this strategy by TIST commenced a chatter about not just the range but also the content alignment.

watch content

lakmē

lip love range

cost per view -

₹ 0.9

engagement rate -

7.56 %

an unconventional IP for lakmē lip love range was to be introduced, is how we came up with ‘ the lip game ‘. a one of its kind campaign with a 6 seconds teaser with no active product integration but a CTA to watch the reel revealing the details. this strategy by TIST commenced a chatter about not just the range but also the content alignment.

watch content

lakmē

lip love range

cost per view -

₹ 0.9

engagement rate -

7.56 %

an unconventional IP for lakmē lip love range was to be introduced, is how we came up with ‘ the lip game ‘. a one of its kind campaign with a 6 seconds teaser with no active product integration but a CTA to watch the reel revealing the details. this strategy by TIST commenced a chatter about not just the range but also the content alignment.

watch content

urbanic

london launch

cost per view -

₹ 0.63

engagement rate -

6.00 %

urbanic's new collection launches at its home base in London, combining TIST’s speed, precision and efficiency with the influence of UK-based creators. a fast-paced execution planned by our team to drive buzz through local influencer partnerships, and content cohesive to their profiles, maximizing visibility and engagement in the UK market and positioning the premium quality offered by urbanic.

watch content

urbanic

london launch

cost per view -

₹ 0.63

engagement rate -

6.00 %

urbanic's new collection launches at its home base in London, combining TIST’s speed, precision and efficiency with the influence of UK-based creators. a fast-paced execution planned by our team to drive buzz through local influencer partnerships, and content cohesive to their profiles, maximizing visibility and engagement in the UK market and positioning the premium quality offered by urbanic.

watch content

urbanic

london launch

cost per view -

₹ 0.63

engagement rate -

6.00 %

urbanic's new collection launches at its home base in London, combining TIST’s speed, precision and efficiency with the influence of UK-based creators. a fast-paced execution planned by our team to drive buzz through local influencer partnerships, and content cohesive to their profiles, maximizing visibility and engagement in the UK market and positioning the premium quality offered by urbanic.

watch content

dove

hair serum

cost per view -

₹ 0.85

engagement rate -

4.67 %

a campaign idea, ‘ step out with dove ‘ articulated for dove’s newest launch of the hair care range. we executed to find a perfect balance between seamless integration and intriguing narrative for a creative output and to be able to position this as one of the essentials in our target market.

watch content

dove

hair serum

cost per view -

₹ 0.85

engagement rate -

4.67 %

a campaign idea, ‘ step out with dove ‘ articulated for dove’s newest launch of the hair care range. we executed to find a perfect balance between seamless integration and intriguing narrative for a creative output and to be able to position this as one of the essentials in our target market.

watch content

dove

hair serum

cost per view -

₹ 0.85

engagement rate -

4.67 %

a campaign idea, ‘ step out with dove ‘ articulated for dove’s newest launch of the hair care range. we executed to find a perfect balance between seamless integration and intriguing narrative for a creative output and to be able to position this as one of the essentials in our target market.

watch content

lakmē

glycolic facewash

cost per view -

₹ 1.2

engagement rate -

12.00 %

a launch campaign for lakmē glycolic illuminate facewash strategised for the highest relevant engagement in lakmē's skincare category. our strategy of the campaign focused on aspirational positioning, aligning with the product’s luxurious gold packaging and the sheen it delivers, ensuring maximum visibility and impact - visually & statistically.

watch content

lakmē

glycolic facewash

cost per view -

₹ 1.2

engagement rate -

12.00 %

a launch campaign for lakmē glycolic illuminate facewash strategised for the highest relevant engagement in lakmē's skincare category. our strategy of the campaign focused on aspirational positioning, aligning with the product’s luxurious gold packaging and the sheen it delivers, ensuring maximum visibility and impact - visually & statistically.

watch content

lakmē

glycolic facewash

cost per view -

₹ 1.2

engagement rate -

12.00 %

a launch campaign for lakmē glycolic illuminate facewash strategised for the highest relevant engagement in lakmē's skincare category. our strategy of the campaign focused on aspirational positioning, aligning with the product’s luxurious gold packaging and the sheen it delivers, ensuring maximum visibility and impact - visually & statistically.

watch content

michael kors

parker bag

cost per view -

₹ 0.85

engagement rate -

6.32 %

a global launch of the parker bag, executed by TIST in India only with the premium most set of creators to convey the travel efficiency and visibility in the right target audience.

watch content

michael kors

parker bag

cost per view -

₹ 0.85

engagement rate -

6.32 %

a global launch of the parker bag, executed by TIST in India only with the premium most set of creators to convey the travel efficiency and visibility in the right target audience.

watch content

michael kors

parker bag

cost per view -

₹ 0.85

engagement rate -

6.32 %

a global launch of the parker bag, executed by TIST in India only with the premium most set of creators to convey the travel efficiency and visibility in the right target audience.

watch content

st.ives

cleansing range

cost per view -

₹ 1.0

engagement rate -

5.49 %

a campaign where we brought LA to India with the visuals, integration and the color palette of the content. a creative campaign with storytelling and a seamless blend of brand plug-in.

watch content

st.ives

cleansing range

cost per view -

₹ 1.0

engagement rate -

5.49 %

a campaign where we brought LA to India with the visuals, integration and the color palette of the content. a creative campaign with storytelling and a seamless blend of brand plug-in.

watch content

st.ives

cleansing range

cost per view -

₹ 1.0

engagement rate -

5.49 %

a campaign where we brought LA to India with the visuals, integration and the color palette of the content. a creative campaign with storytelling and a seamless blend of brand plug-in.

watch content

lakmē

hyaluronic dewy range

cost per view -

₹ 0.9

engagement rate -

7.50 %

an IP, hydration decoded created for the launch of an immensely hydrating range of lakmē. a rare combination of deliverables along with a reel conveyed the product efficacy visually & verbally.

watch content

lakmē

hyaluronic dewy range

cost per view -

₹ 0.9

engagement rate -

7.50 %

an IP, hydration decoded created for the launch of an immensely hydrating range of lakmē. a rare combination of deliverables along with a reel conveyed the product efficacy visually & verbally.

watch content

lakmē

hyaluronic dewy range

cost per view -

₹ 0.9

engagement rate -

7.50 %

an IP, hydration decoded created for the launch of an immensely hydrating range of lakmē. a rare combination of deliverables along with a reel conveyed the product efficacy visually & verbally.

watch content

lakmē

Radiance Revealed

cost per view -

₹ 0.85

engagement rate -

8.25 %

the objective for us was to create a remarkable IP for the range, designated to be radiance revealed by TIST. we brainstormed creators to highlight the key ingredient, driving credibility and relevant engagement, catering to the brand image of lakmē, keeping strategy as an excellent mix of relatable narrative, engaging hooks and polished visuals.

watch content

lakmē

Radiance Revealed

cost per view -

₹ 0.85

engagement rate -

8.25 %

the objective for us was to create a remarkable IP for the range, designated to be radiance revealed by TIST. we brainstormed creators to highlight the key ingredient, driving credibility and relevant engagement, catering to the brand image of lakmē, keeping strategy as an excellent mix of relatable narrative, engaging hooks and polished visuals.

watch content

lakmē

Radiance Revealed

cost per view -

₹ 0.85

engagement rate -

8.25 %

the objective for us was to create a remarkable IP for the range, designated to be radiance revealed by TIST. we brainstormed creators to highlight the key ingredient, driving credibility and relevant engagement, catering to the brand image of lakmē, keeping strategy as an excellent mix of relatable narrative, engaging hooks and polished visuals.

watch content

pond's

youthful age miracle

cost per view -

₹ 0.75

engagement rate -

6.50 %

the pond’s youthful miracle campaign educated consumers about hexyl-retinol through visually engaging yet informative content. we simplified the science behind the ingredient partnering with the right influencers to derive genuine awareness and make the re-launch of the range - talk of the town.

watch content

pond's

youthful age miracle

cost per view -

₹ 0.75

engagement rate -

6.50 %

the pond’s youthful miracle campaign educated consumers about hexyl-retinol through visually engaging yet informative content. we simplified the science behind the ingredient partnering with the right influencers to derive genuine awareness and make the re-launch of the range - talk of the town.

watch content

pond's

youthful age miracle

cost per view -

₹ 0.75

engagement rate -

6.50 %

the pond’s youthful miracle campaign educated consumers about hexyl-retinol through visually engaging yet informative content. we simplified the science behind the ingredient partnering with the right influencers to derive genuine awareness and make the re-launch of the range - talk of the town.

watch content

plum

UGC campaign

cost per view -

₹ 0.6

engagement rate -

5.23 %

plum is a brand with a unique chemistry, and our aim was to convey the same. we kept the ideation authentic, creative, engaging yet organic and cohesive to each creator to portray it efficiently and in the best light.

watch content

plum

UGC campaign

cost per view -

₹ 0.6

engagement rate -

5.23 %

plum is a brand with a unique chemistry, and our aim was to convey the same. we kept the ideation authentic, creative, engaging yet organic and cohesive to each creator to portray it efficiently and in the best light.

watch content

plum

UGC campaign

cost per view -

₹ 0.6

engagement rate -

5.23 %

plum is a brand with a unique chemistry, and our aim was to convey the same. we kept the ideation authentic, creative, engaging yet organic and cohesive to each creator to portray it efficiently and in the best light.

watch content

rexona

roll-on deodorants

cost per view -

₹ 0.3

engagement rate -

6.56 %

the product range that is only spoken about basis the relevance, and that was exactly the brief for rexona roll-on deodorants. we created content that is in the moment, relatable and portrays it as a lifestyle choice for all the right reasons.

watch content

rexona

roll-on deodorants

cost per view -

₹ 0.3

engagement rate -

6.56 %

the product range that is only spoken about basis the relevance, and that was exactly the brief for rexona roll-on deodorants. we created content that is in the moment, relatable and portrays it as a lifestyle choice for all the right reasons.

watch content

rexona

roll-on deodorants

cost per view -

₹ 0.3

engagement rate -

6.56 %

the product range that is only spoken about basis the relevance, and that was exactly the brief for rexona roll-on deodorants. we created content that is in the moment, relatable and portrays it as a lifestyle choice for all the right reasons.

watch content

lakmē

lumi lit range

cost per view -

₹ 0.7

engagement rate -

5.00 %

a quick campaign executed in a span of 8 days for a unique skincare x makeup range of lakmē to bring in visibility of the products to amp up the festive look.

watch content

lakmē

lumi lit range

cost per view -

₹ 0.7

engagement rate -

5.00 %

a quick campaign executed in a span of 8 days for a unique skincare x makeup range of lakmē to bring in visibility of the products to amp up the festive look.

watch content

lakmē

lumi lit range

cost per view -

₹ 0.7

engagement rate -

5.00 %

a quick campaign executed in a span of 8 days for a unique skincare x makeup range of lakmē to bring in visibility of the products to amp up the festive look.

watch content

pond's

detan facewash

cost per view -

₹ 0.3

engagement rate -

9.34 %

to portray the product as the last minute saviour for tan during the festive season, our campaign strategy brought in brand awareness and relevant engagement along with visuals that best align with the brand and creators.

watch content

pond's

detan facewash

cost per view -

₹ 0.3

engagement rate -

9.34 %

to portray the product as the last minute saviour for tan during the festive season, our campaign strategy brought in brand awareness and relevant engagement along with visuals that best align with the brand and creators.

watch content

pond's

detan facewash

cost per view -

₹ 0.3

engagement rate -

9.34 %

to portray the product as the last minute saviour for tan during the festive season, our campaign strategy brought in brand awareness and relevant engagement along with visuals that best align with the brand and creators.

watch content

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